SLA’s Leadership and Management Division is proud to present…
Marketing that FITS (Fun, Interactive/Informative, Targeted, Succinct) + Branding, presented by Ruth Wolfish
Wednesday, March 6, 2013 – 11:00 AM – 12:00 PM (Pacific)
Register for this webinar at: http://lmd.sla.org/2013/02/marketing-that-fits-fun-interactiveinformative-targeted-succinct-branding-presented-by-ruth-wolfish/
“Marketing that FITS (Fun, Interactive/Informative, Targeted, Succinct) + Branding” will cover:
- Websites
- Vendor events
- Social media outside the US
- Successes and things we could have done better.
Let’s have an interactive session, and learn from each other.
Ruth Wolfish, IEEE Client Services Manager, provides training and marketing for IEEE online products via both on-site and internet conference. She currently works with IEEE’s academic, government and corporate accounts in the US and UK. She created the IEEE Customer User Group and has customized this meeting format in the UK, Germany, and China. Ms. Wolfish came to IEEE in 2001 from Lucent Technologies. Her 18-year career with Lucent and its predecessor companies included roles as Bell Labs Reference Librarian, management trainer and administrator of education, information specialist for business systems, and electronic content coordinator for Lucent’s Digital Library. She was President of the NJ SLA chapter in 2006 and served a 3 year term as the SLA Chapter Cabinet Chair. Her goal is to share with you her pitfalls and successes OR lessons learned during her career as an Information Professional.
This webinar is supported by the generosity of LMD Membership Committee Chair, Tom Rink.